Important information and who we are
Clevedon Garages Ltd is the controller and responsible for your personal data (collectively referred to as, “we”, “us” or “our” in this privacy notice).
We have appointed a data privacy officer who is responsible for overseeing questions in relation to this privacy notice. If you have any questions about this privacy notice, including any requests to exercise your legal rights, please contact the data privacy officer using the details set out below.
You have the right to make a complaint at any time to the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection issues (www.ico.org.uk). We would, however, appreciate the chance to deal with your concerns before you approach the ICO so please contact us in the first instance.
Changes to the privacy notice and your duty to inform us of changes
It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us.
The data we collect about you
Personal data, or personal information, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data).
We may collect, use, store and transfer different kinds of personal data about you which we have grouped together as follows:
Identity Data includes first name, maiden name, last name, passport or driving license number, title, marital status, gender, date of birth (your image may also be recorded on CCTV when you visit our dealership or car park)
Contact Data includes billing address, email address and telephone numbers.
Vehicle Data includes registration number, chassis number, and registered address.
Financial Data includes bank account and payment card details, your credit rating and history
Transaction Data includes details about payments to and from you and other details of products and services you have purchased from us.
Technical Data includes internet protocol (IP) address, browser type and version, location, browser plug-in types and versions, operating system and platform and other technology on the devices you use to access our website.
Profile Data purchases or orders made by you, vehicle data points of individual vehicles viewed by you on our website (e.g. make, model, price, reg number), your interests, preferences, feedback and survey responses.
Usage Data includes information about how you use our website, products and services.
Marketing and Communications Data includes your preferences in receiving marketing from us and our third parties and your communication preferences.
Sensitive Personal Data
It may benefit you to notify us of any health condition or disability you have so that we are aware of these conditions and how they affect you. This will allow us to take any reasonable steps to accommodate specific needs or requirements you have when providing our services to you. This type of information is known under the law as ‘special category information’ (or ‘sensitive personal data’) and we require your explicit consent to process this information.
This data will only be kept as long as it is required for this purpose, or until such time as you notify us you no longer consent to its processing.
If you fail to provide personal data
Where we need to collect personal data by law, or under the terms of a contract we have with you and you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you (for example, to provide you with our services). In this case, we may have to cancel any services we provide to you but we will notify you if this is the case at the time.
How is your personal data collected?
We use different methods to collect data from and about you including through:
Direct interactions. You may give us your Identity, Contact, Financial, Vehicle, Profile, Marketing & Communication Data by filling in forms or by corresponding with us by post, phone, email or otherwise. This includes personal data you provide when you:
- Apply for our products or services
- Give us some feedback;
- Request Service/MOT reminders;
- Request marketing to be sent to you;
Third parties or publicly available sources. We may receive personal data about you from various third parties and public sources as set out:
Technical Data from the following parties:
advertising networks; and
search information providers.
Contact, Financial and Transaction Data from providers of credit referencing, technical, payment and delivery services.
Identity, Contact and Vehicle Data from publicly availably sources.
When you visit our Website we issue a "cookie" file which is stored on your browser or the hard drive of your computer. Cookies contain information that is transferred to your computer's hard drive. Cookies are widely used in order to make websites work, or work more efficiently, as well as to provide information. Cookies enable us to: improve the use of our Website; to recognise your computer; to store settings to help facilitate your use of our Website; and to deliver a better and more personalised service.
If your computer is configured to accept cookies we will be able to provide time saving functionality such as the ability to pre-fill the enquiry forms with your details, thus preventing the need to re-input them each time you need to contact us.
- To enable the delivery of functionality that improves the ease and speed of using the Website (see above).
- To enable us to track the relative popularity of disparate parts of our Website. This in turn enables us to concentrate our efforts on developing those parts of the Website that are generating the greatest consumer demand.
Third Party Cookies
We also use third party cookies on our Website for various purposes, examples detailed below:
- Google Analytics This is a tool that we use to better understand how people are using our website. It is also used by Google to better understand the performance of its own websites. What information are they tracking? The Google Analytics cookie enables our website to recognise you if you visit again - as well as information about the pages you visit; when you visit; how long you visit our website; the IP address and what site you were looking at before arriving at our site (the referring url). See more information on Google Analytics Cookies
- Boomerang - (Yahoo) We use Boomerang to measures the performance of our website from the user's point of view. Boomerang sends this data back to us for further analysis. With this information we find out exactly how fast a user's experience of our site is and as a result we can use this data to increase the performance of our website.
How we use your personal data
We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:
- Where we need to perform the contract we are about to enter into or have entered into with you.
- Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests.
- Where we need to comply with a legal or regulatory obligation
- To protect our customers, premises, assets from crime, we operate CCTV systems on our premises which record images for security. We do this on the basis of our legitimate business interests.
- If we discover any criminal activity or alleged criminal activity through our use of CCTV, fraud monitoring and suspicious transaction monitoring, we will process this data for the purposes of preventing or detecting unlawful acts. We aim is to protect the individuals we interact with from criminal activities.
- To send you communications required by law or which are necessary to inform you about our changes to the services we provide you. For example, updates to this Privacy Notice, product recall notices, and legally required information relating to your orders. These service messages will not include any promotional content and do not require prior consent when sent by email or text message. If we do not use your personal data for these purposes, we would be unable to comply with our legal obligations.
Legitimate Interest means the interest of our business in conducting and managing our business to enable us to give you the best service/product and the best and most secure experience. We make sure we consider and balance any potential impact on you (both positive and negative) and your rights before we process your personal data for our legitimate interests. We do not use your personal data for activities where our interests are overridden by the impact on you (unless we have your consent or are otherwise required or permitted to by law). You can obtain further information about how we assess our legitimate interests against any potential impact on you in respect of specific activities by contacting us
Performance of Contract means processing your data where it is necessary for the performance of a contract to which you are a party or to take steps at your request before entering into such a contract.
Comply with a legal or regulatory obligation means processing your personal data where it is necessary for compliance with a legal or regulatory obligation that we are subject to.
Generally we do not rely on consent as a legal basis for processing your personal data other than in relation to sending third party direct marketing communications to you via email or text message. You have the right to withdraw consent to marketing at any time by contacting us at Enquiries@clevedong.co.uk
Purposes for which we will use your personal data
We have set out below, a description of all the ways we would use your personal data, and which of the legal bases we rely on to do so. We have also identified what our legitimate interests are where appropriate.
Note that we may process your personal data for more than one lawful ground depending on the specific purpose for which we are using your data.